Hello!

I’ve spent more than three decades helping ideas become experiences.
My background includes Graphic Design and Packaging Design at the Faculty of Fine Arts in São Paulo, followed by a UX/UI Bootcamp in the UK, an experience that expanded my perspective on digital thinking and product design.

Throughout my career, I’ve moved between advertising, branding, digital products, motion, 3D and live experiences. Not because I was looking to specialize in everything, but because I’ve always been curious about how creativity connects people, businesses and technology.

Originally from São Paulo, Brazil, I now live in Cascais, Portugal with my family, our two daughters and our dog Cacau. Living and working across different cultures has shaped the way I approach design: with empathy, collaboration and a constant desire to learn.

My journey has taken me through agencies including Ogilvy, McCann, Bullet, HUB Brasil and Accuracy in Brazil, before expanding internationally. In Portugal, I’ve collaborated with Lola Normajean, O Escritório and served as Head of Design at Tux&Gill. I also had the opportunity to join the digital team at Majid Al Futtaim in Dubai, where I led Motion Design and 3D production, helping create digital experiences for one of the Middle East’s largest retail groups.

Over the years, I’ve spent more than ten years working as a Creative Director, leading multidisciplinary teams while remaining deeply involved in the craft itself. I enjoy building concepts as much as refining the smallest visual detail, believing that great creative work happens when strategy, design and execution come together seamlessly.

Away from the screen, you’ll usually find me in the ocean, on a football pitch, practicing yoga, travelling with my family or searching for the next mountain to snowboard. Some of our best memories have come from exploring Europe together in our campervan, discovering that the journey is often more rewarding than the destination.

This portfolio is a curated selection of projects that have shaped my career. They span different industries, disciplines and moments in time, but they’re all connected by the same belief: thoughtful design has the power to simplify complexity, inspire people and create meaningful impact.
Thanks for stopping by.

Daniel Pereira